99+ Advertising for Free

Advertising for Free - Advertising for free seems like an impossible thing when heard. But there are several ways by which the cost of advertisement can be conserved, with the help of some imagination and creativity.

A business wanting to advertise, can write articles related to their field of expertise that can be submitted to media and publications having interest in that particular field. The advertising article can have information about the company and dealership opportunity. Due to the rise in Internet users and websites, new websites have sprung up which offer free services. Articles can be written for these websites and they can be broadcasted for free, which will be viewed by hundreds of people everyday.

Advertising for Free


Once the business has gained some recognition, within no time it will gain popularity also among the crowds. This popularity can lead to them being invited on radio and television talk shows and even to interviews. Such kind of opportunities shouldn't be missed as they provide a chance for free promotion. If it is taking a long time to get a break, the producer can be addressed with a letter that can be followed up by a telephone call or in-person visit. During the visit, the nature of expertise can be discussed about the business, which will be of interest to the viewers of the particular channel. Once a businessperson gains the status of being public-friendly, more offers start pouring in.

Free bulletin board located in the neighborhood, like in grocery stores, libraries, and salons, are another good idea. Advertising circulars can be posted on such boards for free. Circulars for mass distribution can be handed out at the mall, shopping center, bus stops, particularly on weekends when there is a big rush. Students can be hired on part time basis for this purpose.

Promotional advertisement can be printed on the envelopes used by the business firms. Both the sender and the receiver can view this advertisement.  Promotional offers can be sent to customers by postcards, which should be utilized to its full, leaving only place left for writing the address.

Some of the new mail order publications offer free first time and seasonal deductions for advertisers. Other publications offer pay per inquiry space. Inquiries can be made about stand-by space, which means that the publication holds the submission of advertisement until the space is not sold and in that case, thirty three percent saving can be achieved. Usually local newspapers provide these kinds of offers.

If the business is involved in ad sheet or catalog publishing, other publishers can be contacted for the purpose of bartering an advertising exchange. They can place advertisement in their publication, in return for placing their advertisement in the business's publication.

Free offers can be provided to the customer. This can be done by emailing or printing newsletter about information regarding the area of interest of the targeted customers and can be made popular by using tag lines. Attach a free coupon with it, which the customers can use it for shopping, if a criterion is met like minimum purchase of $ 50. By this the response will be huge and most of them will purchase something or the other to avail the free offer. The basic ingredient for advertising for free is imagination and research. Opportunities should be searched and a strong working force should be applied to increase the sales. 

14 Ways to Get Free Advertising for Your Business

When you work at a small business with a limited budget, it's not really possible to shell out $340,000 for a 30-second TV commercial, or $10,000 for an email marketing campaign.

It can be frustrating when your budget dictates how many people your business can reach.

Surprisingly, there are a lot of free ways to supplement your paid advertising efforts. By incorporating free advertising tactics into your strategy, you can remove some nonessential costs and dedicate your budget to deeper, more longterm plays.
Click here to take inspiration from the most remarkable marketing and ad campaigns we've ever seen.

In fact, we suggest some of these methods regardless of your budget.

To help you spread the word about your business without breaking the bank, we've compiled 14 ways to get advertising for free.
Ways to Get Free Advertising

    Use Google My Business to Optimize for Local Search
    Check Out Yext
    Write Guest Posts for Other Blogs
    Answer Quora Questions
    Publish Content on LinkedIn
    Offer to Do Interviews on other Business's Podcasts
    Promote Your Website on Your Email Signature
    Send Email Newsletters
    Network at In-Person Events
    Speak at an Event
    Do a Free Product Giveaway or Contest
    Put Up Brochures or Flyers
    Create YouTube Videos
    Take Advantage of Your Partnerships

1. Use Google My Business to Optimize for Local Search

One of the most powerful free ways to advertise your business is through Google My Business, which enables companies to manage their presence on Google Search and Google Maps. The tool can bolster your rankings in local search results. Ranking high in local search shows you're a legitimate and relevant company: you wouldn't rank #1 in Google for "pizza places near me" if you'd closed down six months ago. Plus, if you rank high in local search, more consumers will choose your business over a competitor's. In today's fast-paced world, convenience is key.
2. Check Out Yext

The more places your business is listed online, the better your chances of showing up in search results, and the easier it is for potential customers to find you. To ensure great local SEO, the details of your listings on every website and online directory need to match up. For instance, if your website lists your company's new phone number, but Yelp lists your old one, this inconsistency could hurt your SEO. Yext scans the web to find every place your business is listed, so you can tweak your listings to guarantee accuracy.
3. Write Guest Posts for Other Blogs

There are a few major advantages to guest posting for a well-established blog. You can benefit from connecting to that blog's audience, and you can also start establishing yourself as a thought leader in your industry. Since guest posting on a popular blog allows you access to an established audience and high domain authority, this practice can sometimes be more beneficial than posting to your own blog. Plus, you can link back to your own website from your article, giving you an inbound link that boosts your domain authority and can increase your own website's ranking in search engines.
4. Answer Quora Questions

Writing content for Quora can expose your business to a large audience: TechCrunch reported that some of Quora's active contributors receive more than 30,000 monthly views. Besides the large built-in audience, your business can answer direct questions from prospective customers. This lets you interact with high-quality potential leads and establish yourself as an expert in the subjects that matter most in your industry.
5. Publish Content on LinkedIn

LinkedIn is an platform to connect with professionals, which is why it's also a great place to share business-related content. LinkedIn's blogging platform lets you demonstrate your expertise within your industry. Your connections and other LinkedIn members will engage with your posts and share them, doing the free promotion for you. With almost half of all social media traffic coming to B2B company sites from LinkedIn, it's a missed opportunity if you don't publish and promote content on LinkedIn.
6. Offer to Do Interviews on other Business's Podcasts

To figure out which platforms your team should priortize, it's important to diversify your promotion platforms to discover where your audience is already consuming content. Some of your audience might prefer listening to podcasts over reading articles. To reach those people, contact a few businesses with podcasts and pitch interview ideas.
7. Promote Your Website on Your Email Signature

With all the emails you send every day, it's a shame if you aren't taking advantage of the promotional potential of your email signature. Your email signature can also be unexpected property to promote a sale, contest, event, or even a new blog post. Add a link to your business' website on your Facebook, Twitter, and Instagram profiles, as well.
8. Send Email Newsletters

An email newsletter can be a useful vehicle to promote content, share business-related news, and build deeper relationships with both potential and existing customers. There are plenty of free tools out there that assist you in designing, sending, and optimizing your newsletter. With the right time investment, an email newsletter can be the perfect place to share quality content with leads and potential consumers, establishing your brand as helpful and informative.
9. Network at In-Person Events

Connecting with fellow professionals at industry networking events is a great opportunity to meet potential consumers in a place where they are eager to discuss your business. The niche topics of networking events ensures you're meeting high-qualified leads. For example, a "Best Technology Startups of 2018" event will primarily be filled with participants who are interested in technology and startups. Particularly for small businesses looking to make their first connections, networking is a chance to get your name out there, meet potential partners, and find opportunities for growth. Plus, it'll keep you up-to-date on trends in your industry.
10. Speak at an Event

Similar to networking, speaking at an event about a topic related to your industry is another way to exhibit your expertise. Giving a thought-provoking and powerful speech will draw attention to you and, by association, your business, which can increase brand awareness and prove your business is qualified to tackle consumer's challenges. To start, brainstorm different topics and volunteer at various upcoming networking events and trade association conventions. If you're afraid of public speaking (don't worry, a lot of us are), you could enroll in a local Toastmasters chapter to improve your game.
11. Do a Free Product Giveaway or Contest

A product giveaway or contest is an easy way to incentivize new viewers to check out and subscribe to your social media channels or website. Plus, handing out inexpensive branded products like t-shirts or mugs is a good way to spread your brand name. Word of mouth is alive and well -- and a little swag can go a long way.
12. Put Up Brochures or Flyers

Putting up brochures or flyers in local libraries, coffee shops, and businesses is a unique way to market to offline locations where people spend a good deal of their time. You can create free brochures and flyers on PowerPoint. Depending on your industry, it might even help you reach an ideal clientele: if you're a physical therapist, for example, perhaps you could hand out brochures to local gyms or nearby hospitals.
13. Create YouTube Videos

YouTube has more than a billion active users, which accounts for almost one-third of everyone on the internet. Plus, 59% of executives -- i.e. decision makers -- go to videos before written content. Creating engaging and informative YouTube videos is one of the most efficient ways to sell your brand. If done right, your YouTube videos will entertain viewers enough to seek out your website.
14. Take Advantage of Your Partnerships

Partnerships are an opportunity to offer supplementary services that you don't provide. For example, a web design company and a copywriting agency might choose to partner together, so when a client requires written content for her web pages, the web design company can offer copywriting services from their partner. This increases consumer satisfaction, and it also provides exceptional advertising opportunities. When your partner's consumers need your services, your partner will point them in your direction.

Where Can You Advertise for Free?

You've heard the old saying. "There's no such thing as a free lunch." And some would argue the same thing goes for small business advertising. But is it possible to advertise for free? 

What about free social media and other sites where your business can get listed and gain visibility, for free?  Can you really promote your products, services and brand for free online? Well, yes … and no.

Indeed, there are places where small businesses can advertise for free by getting free listings and free visibility, and we'll give you a nice long list at the end of this section.  But before we get to that list, it's important to understand these five limitations when it comes to free business advertising:
Things to Remember if You Want to Advertise for Free

1. The more popular the free business advertising platform, the harder it is to stand out.  Yes, you can advertise for free but some sites such as social media sites have so much noise that it may be hard to stand out. And some sites throttle back visibility to your own followers, unless you pay to "boost" your post. Or the site may not give much visibility unless you buy a "featured listing."
2. You have to invest time to see results — and time is money. Social media is a perfect example of this.  You may have to devote paid staff time or hire a contractor to find content, locate and customize images, post updates, monitor replies, and participate in conversations. While not a paid ad placement, it still costs you. Smart businesses get software tools to cut down on some of the labor, but even tools can cost money.
3. Free platforms may start out as free, then evolve into paid platforms.  If you start out using the free service, eventually you may have to pay to continue to get the same features. You can't blame the platform for wanting to get compensated for its technology and usage.  Examples are content curation platforms such as RebelMouse and Scoop.it, which evolved toward the paid model especially for business users. So while you may not pay for advertising, you have to pay to use the technology tool. 
4. Free business advertising platforms may perform so-so.  Some free platforms may be great for building  brand recognition and overall presence (all very valuable, albeit longer term). But if you need customers right now,  advertising may be a more immediate and direct route to getting sales or leads. And some free listing sites and platforms may not be able to deliver the reach you need.
5. Free platforms may be more powerful when combined with advertising.  In other words, don't look at free sites or paid advertising as "either – or."  Think of them as complementary parts of an overall marketing strategy that often work best together.  Paid and free options can amplify the effect of the other.

If you are looking for "free advertising sites," look at the following:

Free Social Media

There are hundreds of sites that could be called "social media."  But the following are the most popular and good places for advertising your business free:

    Twitter offers a way to establish yourself as a thought leader in your industry with super short posts.
    Facebook offers a way to promote your business with a Facebook page and frequent updates. 
    Pinterest offers a free way especially for eCommerce businesses and brands with a strong visual element to tell their stories.
    Instagram allows you to post photos and short video to be shared with followers.
    Reddit offers a free way to post content but self-promotion could get you banned.
    Stumbleupon offers an easy way to market content to Stumbleupon users.
    YouTube offers the opportunity to post videos for your small business.
    Google+ is Google's social channel and for that reason alone you should have your own presence there.

B2B social media

The following social media platforms are typically best for B2B (i.e., those businesses that sell to other businesses). Advertising your business free is possible on:

    LinkedIn is an important business networking site — especially for B2B.
    Slideshare is the place to share PowerPoints and other intensely visual content — mostly for a B2B community. 
    BizSugar is a social bookmarking site that lets you share small business content. (Small Business Trends owns and operates BizSugar.)
    Quora is a forum that lets members share their knowledge on a variety of subjects to promote yourself as an expert in your industry.

Local Business Listings and Review Sites

If you own a local business — restaurant, motel or coffee shop — these sites will help you attract local customers and collect positive reviews. Consider these for advertising your business free.

    Google My Business offers local business listings on Google properties, including Google Search and Google Maps. 

    Bing Places for Business is the Bing version of Google My Business and makes it simple to claim and verify your business listing.
    YP.com also offers free opportunities like creating a profile.

    Yelp is a consumer review site for restaurants and other local businesses.
    TripAdvisor is similar to Yelp but focuses on travel businesses like hotels, vacation, rentals and things to do. 

Industry Sites

The following sites are places that offer a way to advertise your business for free.  Many also have paid or featured listings, but the basic, free business advertising listing is no charge:

    AMFIBI is a business directory for industries including advertising, marketing, consumer services and more worldwide.
    Better Business Bureau offers a directory searchable by business type and location for accredited businesses.
    The Business Journals offers not only business listings but also news and information  updates. An account is free.
    Chamber of Commerce is another directory listing businesses by industry and location..
    Cylex operates 35 directories across 5 continents so you can market yourself just about anywhere.
    Dirwell.com is a single source of both business listings and information with listings reviewed by the site's editorial team.  
    EnrollBusiness is another directory offering a free business profile.
    EZ Local offers business listings and allows you to search for your business listing by phone first — before starting  from scratch.
    Find It Now Directory  lists businesses by industry: accountants, electricians, automotive with many overseas businesses.
    Find-Us-Here offers a global directory of businesses and community organizations with more than 13 million listings in the U.S.
    Hubbiz is a free directory listing businesses by category and also surfacing the latest and most popular listings in each of those categories.  
    Jasmine Directory is a selective directory that can take up to 24 hours for to decide whether to include your business.
    Manta is a free directory claiming 1000 new business registrations by new businesses every day.
    Thumbtack lists local professionals ranging from carpenters and plumbers to life coaches and personal trainers.  You will have to pay for some activities, but the listing is free.

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