Get your creative juices flowing if you want to be an Ad Maker
Get your creative juices flowing if you want to be an Ad Maker - Those who don't have creativity as an in-built talent, it takes some hard work to learn the art of advertising. There are some really basic tricks involved.
First, try to put things that you have, to use i.e. the five senses along with the brain. Eyes can capture the most beautiful scenes; try remembering those that are creative. Try to observe the Mother Nature like observing the sunset, the patterns of colors like yellow, orange, red and violet. Observe greenery around, the flora and fauna. Next put your ears and mouth to use and try increasing the observation power. This can be done by walking around the neighborhood or nearby park and trying to observer new things everyday at the same location. Just seeing a thing isn't enough, analyze the expressions of the people around you and analyze the emotions they depict. The brain can be fed with many things at once, so carry a camera along and take a lot of pictures of objects from different angles and lighting. Try to understand and capture the mood and things, which will help in creating a perfect scene. Like vanilla ice-cream will becomes more attractive when cherry and mint leave are added as topping. Play around with the lightning effects.
First, try to put things that you have, to use i.e. the five senses along with the brain. Eyes can capture the most beautiful scenes; try remembering those that are creative. Try to observe the Mother Nature like observing the sunset, the patterns of colors like yellow, orange, red and violet. Observe greenery around, the flora and fauna. Next put your ears and mouth to use and try increasing the observation power. This can be done by walking around the neighborhood or nearby park and trying to observer new things everyday at the same location. Just seeing a thing isn't enough, analyze the expressions of the people around you and analyze the emotions they depict. The brain can be fed with many things at once, so carry a camera along and take a lot of pictures of objects from different angles and lighting. Try to understand and capture the mood and things, which will help in creating a perfect scene. Like vanilla ice-cream will becomes more attractive when cherry and mint leave are added as topping. Play around with the lightning effects.
Get your creative juices flowing if you want to be an Ad Maker
Take notes along with the pictures. It is like creating a blue print that will be useful in future works. Things that are important can be underlined or marked with a star. During this procedure if any question arises in your mind, note them down also, so as to find an answer for them at a later stage. This is a great learning technique. Try to listen a lot, compile those things in brain and then output it through your mind. Try to create a rhythm between works, something like poetry, but not exactly it. The fifth sense, touch can be used to learn a different perspective of life. Try closing your eyes and feel objects around you like the feel of a satin sheet is more tempting than a cotton sheet.
Develop a habit of carrying a pen and notepad all the time. It's not only useful for taking down notes, but also it can be used as a reminder of meetings and interviews. While waiting for something or someone, scribble on your notepad. Try to draw things and apply those amazing ideas which come to mind. Go back home and then paint those ideas, if not everyday, at least on weekends. Other than painting, try doing something new on weekends like golfing, canoeing, or rock climbing. Watching television and shopping can also provide good ideas. When something is troubling the mind, don't go to sleep until the issue is resolved. This increases the enthusiasm and determination. Again, note down points in the notepad at this time.
If there is ample time available, join courses that increase creativity like photography, painting, martial arts, etc. It need not be necessary that they be directly linked to advertising. Maintain a diary and note down daily happening, especially good things. Learn the art of humor, read books, watch people and animals and then apply it practically by trying to put a smile on faces around you. Do research about great personalities who are related to arts. Read their biographies, some of the problems you are facing may be answered and the path to be taken can be learned.
After going through all the above steps the creative instincts will start to develop. So the next time any idea clicks, trust your instincts and work on it. Don't hesitate to try new ideas. And try to interact with people who encourage you with this and believe in you and not inhibit your thinking. After breaking the core you can approach newspapers, ad agencies with your stories, articles and original work. Whatever being learnt during the whole experience, there is no harm in sharing and teaching that with others.
Develop a habit of carrying a pen and notepad all the time. It's not only useful for taking down notes, but also it can be used as a reminder of meetings and interviews. While waiting for something or someone, scribble on your notepad. Try to draw things and apply those amazing ideas which come to mind. Go back home and then paint those ideas, if not everyday, at least on weekends. Other than painting, try doing something new on weekends like golfing, canoeing, or rock climbing. Watching television and shopping can also provide good ideas. When something is troubling the mind, don't go to sleep until the issue is resolved. This increases the enthusiasm and determination. Again, note down points in the notepad at this time.
If there is ample time available, join courses that increase creativity like photography, painting, martial arts, etc. It need not be necessary that they be directly linked to advertising. Maintain a diary and note down daily happening, especially good things. Learn the art of humor, read books, watch people and animals and then apply it practically by trying to put a smile on faces around you. Do research about great personalities who are related to arts. Read their biographies, some of the problems you are facing may be answered and the path to be taken can be learned.
After going through all the above steps the creative instincts will start to develop. So the next time any idea clicks, trust your instincts and work on it. Don't hesitate to try new ideas. And try to interact with people who encourage you with this and believe in you and not inhibit your thinking. After breaking the core you can approach newspapers, ad agencies with your stories, articles and original work. Whatever being learnt during the whole experience, there is no harm in sharing and teaching that with others.
10 Simple Ideas to Get Your Creative Juices Flowing
Writers deal with writer's block and designer's often find that they get stuck for ideas too. There's no shame in it but learning to smash through the block is a necessary professional skill. Time waits for no-one and when there's a deadline looming… you've got to pull something out of the bag.
There are better techniques for getting creative than staring at walls, kicking cats and bellowing in frustration, thankfully. We've all tried going mad but it never seems to have any real effect. So with that in mind, why not try some of these simple ideas instead:
Quantity Leads to Quality
Less isn't more when it comes to ideas. Brainstorming works because it allows us to be silly. Having a ton of ideas lets you wade through the dross at the end and pick the winners. It's a very rare moment in life when the first idea that springs to mind is the best idea. So instead of seeking that "perfect thought", just blurt out whatever comes to mind. Write it all down. Spend 30 minutes to an hour just chucking out ideas. Then whittle them down to something manageable and useful later on.
Look Within
Buddha said; "Look for happiness within not without." In this process, you're going to do the opposite. What are the things that frustrate you? What are the pain points in your own life? You can bet that some of those issues are issues for other people too. Instead of chasing rainbows and that next awesome tech moment… find the day-to-day problems and solve them. The great thing about these problems is that we actually want to solve them. You don't even have to leave your desk to get in touch with yourself.
I've lost count of the great ideas which occurred to me whilst waiting in line to pay for something. I used to lose these ideas because I never wrote them down. When I got back to the office (or more lately home), I had nothing but a distant memory of an idea. Write down all your ideas, or use something like Evernote, as you have them. Keep them and review them down the line. Feel free to junk anything that seems really stupid in hindsight or which you're never going to have time to act on but don't forget to put some of them into action.
Look Without
Looked inside and found only a wall of static? Then look outside and not very far outside. What's going on around you? What are people doing? Why are they doing it? Sometimes you don't need to find problems – you just need to coax your brain into questioning mode. There can be quite a bit of fun in trying to describe the office as it is (writers) or sketching the faces of the people around you (designers) too.
Stop Being a Creature of Habit
Take a day off. Get up later. Have toast rather than cereal for breakfast. Walk rather than cycle to work. A little change in routine can do you a huge amount of good. The change lets us see the world in a slightly different way. That in itself can trigger ideas. If you start asking; "what's different about this experience because of the change?" You'll find that your creative juices start flowing in no time.
Have a Go, Don't Give Up
UX designers know that life is an iterative process. We do something, then we make changes, we see if it works, if it doesn't we go back to the drawing board. Part of being a successful creative is simply giving yourself permission to fail, to make mistakes and to learn from them. Take an idea, any idea, and play with it – see if you can bring it to life. If you can't, work out why… that process itself will generate better ideas in turn. And so on ad infinitum.
Experience Something New
This is more than breaking routine. This is about choosing to do something you have never done before. Travel broadens the mind, as is often said, but so does visiting a museum or gallery, or pulling out a kid's chemistry set and seeing what weird and wonderful things you can do. New experiences change us in subtle ways and they unleash our thought process to explore new things. It would be hard to be uninspired if we were stood in front of Machu Picchu, Angkor Wat, or The Pyramids wouldn't it?
Stop Thinking
Distractions can also help break the block. When you truly can't think of anything – stop trying to. Get out of your chair and go for a long walk. If you're at home; jump in the bath. You're not a machine and sometimes you just can't produce on demand. So don't try. You'd be amazed at how many "Eureka!" moments occur during relaxation (including the original Eureka moment)!
Try Linking Creative Processes
Expertise in an area does not mean that you know everything and that others cannot have useful ideas. Why not rope in some colleagues or friends and get them to try and create ideas with you? Just as with brainstorming exercises – the idea is not to pour scorn on every idea that doesn't work but to get help with ideation in the first place. You can chuck out useless ideas later. You never know when a bad idea will spark a good one elsewhere.
Smother Bad Ideas
Sometimes a creative rut comes from pursuing a bad idea endlessly and finding yourself trapped with nowhere to go. Step back and ask; "is this the right thing to be spending my time on?" And if you find the answer isn't a firm; "Hell yes!" then it might be time to chuck out that idea and go back to ideation for a bit (or try another idea from a previous round that you haven't already).
Summary
The block is something all creatives face at some time or another. That's OK, it's because we're all human. The trick is to try and dodge that block as quickly as we can. The ideas above should help you get started. Have you got any ideas that you think might help with this too? Let us know on our Facebook or LinkedIn pages.
Writers deal with writer's block and designer's often find that they get stuck for ideas too. There's no shame in it but learning to smash through the block is a necessary professional skill. Time waits for no-one and when there's a deadline looming… you've got to pull something out of the bag.
There are better techniques for getting creative than staring at walls, kicking cats and bellowing in frustration, thankfully. We've all tried going mad but it never seems to have any real effect. So with that in mind, why not try some of these simple ideas instead:
Quantity Leads to Quality
Less isn't more when it comes to ideas. Brainstorming works because it allows us to be silly. Having a ton of ideas lets you wade through the dross at the end and pick the winners. It's a very rare moment in life when the first idea that springs to mind is the best idea. So instead of seeking that "perfect thought", just blurt out whatever comes to mind. Write it all down. Spend 30 minutes to an hour just chucking out ideas. Then whittle them down to something manageable and useful later on.
Look Within
Buddha said; "Look for happiness within not without." In this process, you're going to do the opposite. What are the things that frustrate you? What are the pain points in your own life? You can bet that some of those issues are issues for other people too. Instead of chasing rainbows and that next awesome tech moment… find the day-to-day problems and solve them. The great thing about these problems is that we actually want to solve them. You don't even have to leave your desk to get in touch with yourself.
I've lost count of the great ideas which occurred to me whilst waiting in line to pay for something. I used to lose these ideas because I never wrote them down. When I got back to the office (or more lately home), I had nothing but a distant memory of an idea. Write down all your ideas, or use something like Evernote, as you have them. Keep them and review them down the line. Feel free to junk anything that seems really stupid in hindsight or which you're never going to have time to act on but don't forget to put some of them into action.
Look Without
Looked inside and found only a wall of static? Then look outside and not very far outside. What's going on around you? What are people doing? Why are they doing it? Sometimes you don't need to find problems – you just need to coax your brain into questioning mode. There can be quite a bit of fun in trying to describe the office as it is (writers) or sketching the faces of the people around you (designers) too.
Stop Being a Creature of Habit
Take a day off. Get up later. Have toast rather than cereal for breakfast. Walk rather than cycle to work. A little change in routine can do you a huge amount of good. The change lets us see the world in a slightly different way. That in itself can trigger ideas. If you start asking; "what's different about this experience because of the change?" You'll find that your creative juices start flowing in no time.
Have a Go, Don't Give Up
UX designers know that life is an iterative process. We do something, then we make changes, we see if it works, if it doesn't we go back to the drawing board. Part of being a successful creative is simply giving yourself permission to fail, to make mistakes and to learn from them. Take an idea, any idea, and play with it – see if you can bring it to life. If you can't, work out why… that process itself will generate better ideas in turn. And so on ad infinitum.
Experience Something New
This is more than breaking routine. This is about choosing to do something you have never done before. Travel broadens the mind, as is often said, but so does visiting a museum or gallery, or pulling out a kid's chemistry set and seeing what weird and wonderful things you can do. New experiences change us in subtle ways and they unleash our thought process to explore new things. It would be hard to be uninspired if we were stood in front of Machu Picchu, Angkor Wat, or The Pyramids wouldn't it?
Stop Thinking
Distractions can also help break the block. When you truly can't think of anything – stop trying to. Get out of your chair and go for a long walk. If you're at home; jump in the bath. You're not a machine and sometimes you just can't produce on demand. So don't try. You'd be amazed at how many "Eureka!" moments occur during relaxation (including the original Eureka moment)!
Try Linking Creative Processes
Expertise in an area does not mean that you know everything and that others cannot have useful ideas. Why not rope in some colleagues or friends and get them to try and create ideas with you? Just as with brainstorming exercises – the idea is not to pour scorn on every idea that doesn't work but to get help with ideation in the first place. You can chuck out useless ideas later. You never know when a bad idea will spark a good one elsewhere.
Smother Bad Ideas
Sometimes a creative rut comes from pursuing a bad idea endlessly and finding yourself trapped with nowhere to go. Step back and ask; "is this the right thing to be spending my time on?" And if you find the answer isn't a firm; "Hell yes!" then it might be time to chuck out that idea and go back to ideation for a bit (or try another idea from a previous round that you haven't already).
Summary
The block is something all creatives face at some time or another. That's OK, it's because we're all human. The trick is to try and dodge that block as quickly as we can. The ideas above should help you get started. Have you got any ideas that you think might help with this too? Let us know on our Facebook or LinkedIn pages.
16 Easy Ways to Get Your Creative Juices Flowing
Every day is different, and everyone's mental agility can change from minute to minute. Sometimes a person's brain is very open, and the ideas and creativity seem to just flow.
Other times, this same person seems to be stuck in a mindset that gets them nowhere. This article is for those people who need to get those creative juices flowing again.
Conceptual Mind
A creative designer needs to maintain an optimistic feeling to be able to focus on their inspiration. Fear can be a downfall in this scenario and will diminish this focus. Mental flexibility is demonstrated when a person can change their mindset and move away from the fears. A designer is a creator and what they create is considered magic. They take an idea and design something that is a visual stunner that offers a solution to a challenge.
Many people struggle with sustaining a particular intensity of creativity. So, it's important to try and maintain a positive mindset to overcome this conflict. Aspirations and goals are the foundation of mental flexibility along with stability between self-control and impulse. These 17 tips allow the brain to adapt and release more creative ideas.
1. Set No Expectations
Always create with no expectations as to the outcome. By just creating a passion, the final result will be something spectacular.
2. Practice Every Day
It doesn't matter what it is, but a design should be created every day. This practice will keep the creative flow moving towards designing something amazing.
3. Read a Book
The more people read, the more their minds open up. This allows mind to think of new ideas which result in becoming more creative. All it takes is reading about a half hour before going to bed at night.
4. Make a Note of Ideas
As soon as an idea forms, write it down. After it's written down, the brain is free to form another idea.
5. Listen to Sound
There are sound frequencies that have a positive result in increasing the creativity and performance of the brain. When these sounds are listened to, a person can see the positive effect it has had on their creativity and thinking.
6. Anti-Oxidants
Eating blueberries will provide the richest of anti-oxidants, and a few of them should be eaten every day. They are great for raising the thinking ability of the brain.
7. Brain Games
Brain games stimulate the brain and force it to look at all kinds of problems from very diverse angles. It opens the mind to new approaches and ideas which lead to more creativity. 8. Eat Healthy.
That means, cut down on food that's processed, sugar, caffeine, and alcohol. People will feel more energetic, and that energy will bring new inspiration.
8. Exercise
Everyone feels better after they exercise. The bloodstream receives endorphins, making a person feel better. This opens up the mind to receive new inspiration resulting in more creativity. 10. Meditate for Inner Peace. Through meditation, all thoughts are silenced, and the mind finds the peace it needs to produce more creative ideas.
9. Increase Horizons
By participating in something totally out of the ordinary, it will drastically improve creativity and bring forth new ideas.
10. Relax
Do something relaxing like taking a walk, taking a nap, or any other activity that is relaxing. This action also relaxes the brain so it can become more creative.
11. Talk to People
By getting opinions from other people, new ideas and creativity will get a boost. Activate your brain activity by talking to strangers and friends alike.
12. Remove Barriers
People need to accept that, they are they what are, and avoid criticizing themselves. They shouldn't react harshly on themselves because these actions will definitely block any creative thoughts.
13. Don't Keep Repeating
If people keep repeating the same ideas, it becomes a habit and will restrict creativity. Now is the time to try something new by breaking the mold. Create something totally out of the ordinary and see where it goes.
14. Break the Rules
People should break the rules they've set in their own heads by exercising their creative mind. Create something different and don't worry; it doesn't have to be perfect.
15. Challenging Oneself
Instead of dodging the weaker areas of their life, people should try to improve on them. This will engage the process of solving the problem which then releases more room for creativity.
16. Be A Flexible Thinker
Flexible thinkers have the capacity to control and direct their thoughts. This way of thinking allows them to adjust to a novel way of thinking. They can also apply this to what they perceive and can focus on the situation at hand.
Our brain has the ability to rewire itself and can physically adjust to our new ways of thinking. A flexible mindset shoves away all patterns of limiting thought, and goes to a serene place of possibilities and openness to creativity.
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